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AMEX PLATINUM / HAMILTON

American Express threw a series of parties to celebrate their launch of the Platinum card and they teamed up with Hamilton the musical to create a unique event experience at The Diamond Horseshoe at the Paramount Hotel across from the Richard Rodgers Theatre. The Diamond Horseshoe is a massive and beautiful space and I was tasked with creating custom lettering utilizing the lyrics of Hamilton. Assets included vinyl wrapping on glass, projected lyrics, large-scale photo-op, and bar dressing/assets.

In collaboration with Momentum Worldwide.