Rich Tu is a first generation Filipino-American and award-winning designer and artist residing in Brooklyn, NY. He is a Partner and Executive Creative Director at Sunday Afternoon. Previously, Rich has held creative leadership roles at Jones Knowles Ritchie, MTV Entertainment Group, and Nike Inc.

In addition, he hosts the Webby Honoree podcast First Generation Burden, which focuses on intersectionality and diversity within the creative industry, and is co-founder of the COLORFUL awards with the One Club for Creativity, dedicated to creating opportunities for early career BIPOC creatives. 

Rich is a graduate of SVA’s Illustration as Visual Essay MFA program. He has previously won the ADC Young Guns award and recently received the prestigious Paul Manship Medallion for significant contributions to the Art Directors Club and creative industry. Creatively, his focus is on emerging audiences and energetic brands that benefit from an eclectic and unique point of view.

Awards and honors include: ADC Awards, D&AD, Webby Awards, Telly Awards, CLIOs, Cynopsis D Awards, PromaxBDA, The Shorty Awards, Power of Purpose Award, New York Festivals, ADC Young Guns, PRINT Magazine, American Photography, American Illustration, and The Society of Illustrators  among others.

Clients and collaborators include: The New York Times, The New Yorker, MINI, NIKE, A24, Budweiser, Paramount, Adidas, Converse, G-Shock, American Express, NPR, NorthFace Purple Label, Coca-Cola, Verizon, Skype, Fuse TV, Alfa Romeo, Bombay Sapphire, and Hamilton The Musical, among others. Also, he has exhibited at galleries and festivals in New York, Los Angeles, Berlin, and Miami.