First Gen x NikeByYou
As part of a special NYC x NikeByYou drop, I collaborated with Nike on these Nike Air Max 270 Reacts, which were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights.
![First Gen Product 01B](/assets/Assets/First_Gen-Product-01B.jpg)
![FirstGen Nike Rich Tu photo](/assets/Assets/FirstGen_Nike_Rich_Tu-photo.jpg)
![Nike First Gen Product 01 RichTu](/assets/Assets/Nike_First_Gen_Product_01_RichTu.jpg)
![First Gen Product 09](/assets/Assets/First_Gen-Product-09.jpg)
![FirstGen RichTu 03](/assets/Assets/FirstGen-RichTu-03.jpg)
![FirstGen RichTu 01B](/assets/Assets/FirstGen-RichTu-01B.jpg)
![ZIPENG 000019040009](/assets/Assets/ZIPENG-000019040009.jpg)
![FirstGen Ahmed Klink 03](/assets/Assets/FirstGen_Ahmed_Klink-03.jpg)
![FirstGen Ty 01](/assets/Assets/FirstGen_Ty-01.jpg)
![LESLIE 000019050008](/assets/Assets/LESLIE-000019050008.jpg)
![AHMED 000019030009](/assets/Assets/AHMED-000019030009.jpg)
![FirstGen Shira 04](/assets/Assets/FirstGen_Shira-04.jpg)
![First Gen JC 05](/assets/Assets/First_Gen_JC-05.jpg)
- Creative Direction: Rich Tu
- Product Design: Rich Tu / Nike
- Photography: Geoff Levy
- Production: Sunday Afternoon
- Models: Rich Tu, Alliekim Beener, Ahmed Klink, Juan Carlos Pagan, Ty Turner, Zipeng Zhu, Shira Inbar, Leslie Rosales