First Gen x NikeByYou

As part of a special NYC x NikeByYou drop, I collaborated with Nike on these Nike Air Max 270 Reacts, which were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights.

First Gen Product 01B
FirstGen Nike Rich Tu photo
Nike First Gen Product 01 RichTu
First Gen Product 09
FirstGen RichTu 03
FirstGen RichTu 01B
ZIPENG 000019040009
FirstGen Ahmed Klink 03
FirstGen Ty 01
LESLIE 000019050008
AHMED 000019030009
FirstGen Shira 04
First Gen JC 05
  • Creative Direction: Rich Tu
  • Product Design: Rich Tu / Nike
  • Photography: Geoff Levy
  • Production: Sunday Afternoon
  • Models: Rich Tu, Alliekim Beener, Ahmed Klink, Juan Carlos Pagan, Ty Turner, Zipeng Zhu, Shira Inbar, Leslie Rosales