As part of a special NYC x NikeByYou drop, these Nike Air Max 270 Reacts were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights.
Creative Direction: Rich Tu
Photography: Geoff Levy
Production: Sunday Afternoon
Models: Ahmed Klink, Juan Carlos Pagan, Ty Turner, Zipeng Zhu, Shira Inbar, Leslie Rosales