First Gen x NikeByYou

As part of a special NYC x NikeByYou drop, these Nike Air Max 270 Reacts were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights.

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  • Creative Direction: Rich Tu
  • Photography: Geoff Levy
  • Production: Sunday Afternoon
  • Models: Ahmed Klink, Juan Carlos Pagan, Ty Turner, Zipeng Zhu, Shira Inbar, Leslie Rosales