As part of a special NYC x NikeByYou drop, I collaborated with Nike on these Nike Air Max 270 Reacts, which were inspired by the First Gen Burden podcast. A few hundred special pairs were sold, and proceeds were donated to ACLU to support immigrants rights.
Creative Direction: Rich Tu
Product Design: Rich Tu / Nike
Photography: Geoff Levy
Production: Sunday Afternoon
Models: Rich Tu, Alliekim Beener, Ahmed Klink, Juan Carlos Pagan, Ty Turner, Zipeng Zhu, Shira Inbar, Leslie Rosales