PARAMOUNT GLOBAL BRAND IDENTITY

Paramount Global was seeking a rebrand to unify the historic and disparate parts of its vast entertainment empire. The goal was to evolve 110 years of legacy into a modern system that is timeless, dynamic, expressive, and honors cinematic history like never before.

This rebrand includes a bold expressive palette, a new motion system, an expansion of their iconic script typeface, and most notably a brand new bespoke headline font titled “Vista Sans”, inspired by the classic cinematic format VistaVision.

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Design Agency: Jones Knowles Ritchie, Group Creative Director: Rich Tu, Group Business Director: Michelle Caganap, Design Director: David Balsamello, Strategist: Cole Mcklusky
Foundry: Colophon
Typographic Script Designer: Ian Brignell
Motion Exploration: And/Or & Mike Russo
Photography and film footage courtesy of Paramount